Operations Leader — Brooklyn, NY

Founder-Turned
Operations Leader

From long-term strategy to immediate bottlenecks, I design and lead the systems that keep growing companies moving.

Get in touch
$1M ARR DTC company built and scaled
$3M+ Raised in equity, debt, and grants
6× NYU venture program throughput via AI-enabled redesign
7+ Years founder experience with full P&L ownership

What I Do

I build systems that remove friction
from growing organizations.

01
Operational Clarity

Define the right metrics, remove noise, and build reporting systems that drive decisions. Not just visibility.

02
Bottleneck Removal

Identify friction in workflows and decision-making. Redesign execution to improve speed and organizational focus.

03
Systems & Automation

Build scalable systems that replace manual work, free up leadership time, and compound over time.

Case Studies

Work that shipped.

Flagship — NYU Entrepreneurial Institute

AI Coaching Copilot: Scaling a Venture Program 6× Without Adding Headcount

The problem: 650+ teams applied annually but 75% were rejected before receiving any coaching. The bottleneck was 1:1 staff time, a model that couldn't scale without sacrificing quality.

Replaced the 1:1 coaching model with an AI copilot ("Leslie") trained on workshop transcripts and coaching guidelines. Rebuilt the entire funnel to run more bootcamps, serve dramatically more teams, and redirect staff time toward high-potential founders — while maintaining cohort quality across later-stage programs.

Read full case study →
66 → 422
—
Teams served per semester
80 → 371
—
NYU students educated
75 → 8
—
Staff coaching sessions needed
$7
—
Total system cost

Fall '24 vs. Fall '25. Cohort quality maintained — advancement rates and scoring benchmarks held across both semesters.

New Farmers — Founder & CEO

ERP & KPI System for a $1M ARR DTC Business

Built the operational backbone of a food-tech company from scratch — supply chain, subscription metrics, financial forecasting, and real-time KPI visibility across the full business. Designed with complete P&L ownership. System still runs the company.

Airtable ERP design Financial modeling
Read case study →Coming soon

New Farmers — Automation

Research-to-Blog Post Assistant

Built an end-to-end content pipeline that turns a single research topic into a fully drafted, SEO-optimized, brand-aligned blog post. Reduced creation time from 60–90 minutes to under 5. One afternoon generated a full year of content — higher quality than previous manual posts.

n8n OpenRouter Airtable GPT-4o
Read case study →

NYU — Coaching Tool

Team Compass: Coach-Guided SWOT Framework

Built a GPT-assisted tool that converts coach insights and application data into structured SWOT reports for each accelerator team. First time the Institute delivered this level of team-specific strategic analysis. Exceptionally well received by both coaches and founders.

ChatGPT Notion Google Docs
Read case study →

How I Work

A repeatable process
for messy problems.

  1. 01Map the system
  2. 02Identify the constraint
  3. 03Define the optimization metric
  4. 04Build the smallest system that unlocks leverage
  5. 05Measure impact
  6. 06Iterate

 

"I bring structure to messy, growing organizations by building systems that remove bottlenecks, clarify metrics, and improve execution."

Traditional ops leaders manage processes. I design and build them — and I've done it with real consequences on the line as a founder. That context changes how I think about tradeoffs, speed, and what good enough actually means.

Jonas Guenther

About

Jonas Guenther

I'm an operations leader based in Brooklyn, NY. I spent seven years founding and scaling We Are The New Farmers — a DTC food-tech company — before moving into my current role at NYU's Entrepreneurial Institute, where I lead venture programs and build the systems that make them run.

My edge is the combination of founder experience, where I owned consequences and not just processes, with a builder's instinct for automation and systems design. I operate comfortably across strategic and tactical levels, and I'm at my best in environments that are fast-moving and still figuring themselves out.

My background spans industrial engineering, brand-building, and systems design — which means I think about operations across the full stack, from unit economics to the workflows that produce them.

Contact

Let's talk.

If you're building something and need someone who can design and run the systems behind it, I'd like to hear about it.

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